Venture Capital

Chris LaCour is the founder of and creative mastermind behind numerous Retreats, held in beautiful, intimate locations. The concept is simple – invite practitioners to discuss various topics (such as eDiscovery, Information Governance, Privacy, and Security) and meet with software vendors who specialize in providing solutions to those topics. The Retreats are invaluable and intimate events built by and for C-level decision makers that provide practitioners the ability to drive innovative ideas, validate strategies, and solve critical leadership challenges through peer-to-peer collaboration.

Over the years, Chris has built rapport with these practitioners and gained their trust. He created ING3NIOUS, where he worked with many in his network to develop ingenious business solutions, consisting of people and technology. His company resold software solutions of those vendors who were sponsoring the Retreats and identified consultants and advisors to assist in providing consulting services.

Investing in software companies was a natural progression as many of the CEOs asked Chris to join their advisory boards, help them with sales and marketing, and asked him to invest in their companies.

Fast forward a few years, Chris became an angel investor, investing his own money in return for equity in the software companies. Since his network had rapidly grown, he decided to create a fund to invest in more software companies, as well as other software companies who he became aware of through the Retreats.

Because of this business model, many Retreat attendees (C-level decision makers) want to invest in the fund. They ask for a Proof-of-Concept early on to ensure the software works, which leads to better investment decisions as to which software companies to invest in. By doing so, they have a vested interest in the fund and can be part of the future “big exits”.



Much More
Than Capital

We offer much more than capital for software companies by providing pro-active, hands-on support in sales and marketing.


Sub-Four’s venture capital group is focused on early stage investments in Enterprise Software and B2B SaaS companies. Our team of dedicated investment professionals work closely with the in-house Sales and Marketing business unit to identify potential Seed, Series A investment opportunities via a series of conferences called Retreats.

Your First Customers in Weeks, Not Months

Sales in the lifeblood of your software company. That said, it’s important for us to understand your current sales process and work with you to build an individualized plan for rapid sales growth.
We will help you hire, train and advise your sales team and sales leadership, identify the appropriate CRM tools and create management metrics with the end goal of securing your first 10-20-30 customers in a matter of weeks vs. months.

Our Unique
Sales Process

Send out speaker invitations to C-level decision makers in LinkedIn and our internal network of thousands of past/present speakers and attendees.
Schedule conference calls with those C-level decision makers who responded to the speaker invitation requesting more Retreat details.
Provide the C-level decision maker with a Retreat overview. The goal of the conference call is to understand their role, specific job duties, and “what’s keeping them up at night”.
Take the pain points we learned from the conference call and identify a few portfolio companies and/or software partners that can provide an ingenious business solution.
Work with one portfolio company or software partner to create panel discussion content and provide an email introduction to the C-level decision maker.
Our portfolio company or software partner will schedule a conference call with the C-level decision maker in the weeks leading up to the Retreat. The purpose of the call is to build rapport and work out panel discussion talking points.
The panel discussion takes place at an upcoming Retreat.
Post Retreat, we will seek to schedule a software demo and/or on-site workshop at the C-level decision maker’s headquarters. The goal is to meet with other C-level decision makers and make them aware of our portfolio companies and software partners and uncover more pain points.
Engage 1-2-3 C-level decision makers in a Proof-of-Concept (POC). Send out pricing proposals and agree on a timeframe for software purchase.
Work with the C-level decision maker and procurement to finalize pricing and terms of use via a software agreement and identify the appropriate resources for software deployment.

Key Focus Areas

What We Look For


Investment Amount: $500k & Below

Investment Type: Common Stock

Company Team: 2 Full-Time Founders+

Product Status: Alpha or Beta

Revenue Status: Pre-Revenue

Series A

Investment Amount: $500k & Up

Investment Type: Preferred Equity

Company Team: Full-Time Members

Product Status: Beta & Above

Revenue Status: Post Revenue/Pilot

Series B

Investment Amount: As Needed

Investment Type: Preferred Equity

Company Team: Leadership Team in Place

Product Status: 1.0 Above

Revenue Status: Post Revenue/ Profitable

Our Difference Is Your Advantage


We carefully select software vendors who align with our core values and traits, and we leverage those partnerships to create ingenious business solutions for our clients.
We partner with software startups and reputable, well-funded software companies to resell their software solutions to Large Enterprises, Mid-Market, SMBs and Law Firms.