VC & PE

“The man who can drive himself further once the effort gets painful is the man who will win.”
Roger Bannister

VC & PE

“The man who can drive himself further once the effort gets painful is the man who will win.”
Roger Bannister

Who
We Are

Sub-Four is an early-stage venture capital firm focused on investments in 
SaaS and Enterprise Software companies.

What
We Do

Sub-Four invests mostly at Seed. Occasionally we make Pre-Seed, “Seed II”, or “early Series A” investments. Post investment, 
we generate leads for portfolio companies and promote their 
thought leadership via a series 
of intimate conferences held 
across the US.

Seed

Funding

Typically between $500K – $2M, depending on industry.

Milestones

  • You’ve demonstrated some kind of product-market fit and traction.
  • You’ve assembled a high-quality team to build out the company.
  • 10 unaffiliated customers, and ideally, $10K+ or more in MRR.

Valuation

Typically $5M – $15M, depending 
on industry.

Runway

12 to 18 months

Sales

We believe sales are the lifeblood of a business because they generate revenue, which is essential for the survival and growth of a company. That said, we will want to understand your current sales process and work with you to build a plan for rapid sales growth. We will help you train and motivate your sales team and sales leadership, with the end goal of securing your first 10-20 customers in 
a matter of weeks vs. months.

Events

We’ve hosted intimate conferences across the US for over 12 years. Our network of C-level decision makers 
will be a critical part of your company’s success. Benefits include: promoting your company’s thought leadership and demoing your software product(s) – at 
no cost. Build relationships with a number of private and public software companies looking to buy companies like yours. Interact with potential advisors who will help you identify your company’s most important goals and objectives, and coach you through important decisions.

Advisors

Access to hundreds of potential advisors, many of which are C-level decision makers from some of the world’s largest private and public companies.

Enterprise SaaS Scorecard: Series A

OK

Good

Outstanding

Source: Internal Initialized Portfolio Company data and publicly available information
initialized ()

Sub-Four

Early-stage investing is a risky endeavor and many early-stage companies fail. Though we provide you with our own diligence, we cannot give you all the information necessary to make a judgment. For more information on the risks of investing, we’d be happy to speak with you.

Sub-Four Capital, LLC. (“Sub-Four”) provides company information and analysis that have been prepared for the purpose of providing limited confidential information to Sub-Four investors who have expressed an interest in becoming investors in limited partnerships purchasing securities in portfolio companies through Sub-Four. This information does not purport to include all of the information necessary to evaluate an investment in any of the companies presented. Every investor (“Investor”) should be aware that an investment in a single company or multiple companies on the Sub-Four platform (each, a “Startup”) involves a high degree of risk. There can be no assurance that (1) Sub-Four’s investment objectives will be achieved, (2) a Startup will achieve its business plan, or (3) an investor will receive a return on any part of its investment.

Risk Inherent in Startup Investments; an Investor May, and Frequently Does, Lose All of Its Investment

Investments in Startups involve a high degree of risk. Financial and operating risks confronting Startups are significant. While targeted returns should reflect the perceived level of risk in any investment situation, such returns may never be realized and/or may not be adequate to compensate an Investor for risks taken. Loss of an Investor’s entire investment is possible and can easily occur. Moreover, the timing of any return on investment is highly uncertain.

The Startup market is highly competitive and the percentage of companies that survive and prosper is small. Startup investments often experience unexpected problems in the areas of product development, manufacturing, marketing, financing, and general management, among others, which frequently cannot be solved. In addition, Startups may require substantial amounts of financing, which may not be available through institutional private placements, the public markets or otherwise.

Investment in Technologies
The value of an Investor’s interests in Startups may be susceptible to factors affecting the technology industry and/or to greater risk than an investment in a vehicle that invests in a broader range of securities. Some of the many specific risks faced by such Startups include:


  • Rapidly changing technologies;
  • Products or technologies that may quickly become obsolete;
  • Scarcity of management, technical, scientific, research and marketing personnel with appropriate training;
  • The possibility of lawsuits related to patents and intellectual property;
  • Rapidly changing investor sentiments and preferences with regard to technology sector investments (which are generally perceived as risky); and
  • Exposure to government regulation, making these companies susceptible to changes in government policy and delays or failures in securing regulatory approvals.


Changing Economic Conditions
The success of any investment activity is determined to some degree by general economic conditions. The availability, unavailability, or hindered operation of external credit markets, equity markets and other economic systems, which an individual Startup may depend upon to achieve its objectives may have a significant negative impact on a Startup’s operations and profitability. The stability and sustainability of growth in global economies may be impacted by terrorism, acts of war or a variety of other unpredictable events. There can be no assurance that such markets and economic systems will be available or will be available as anticipated or needed for an investment in a Startup to be successful. Changing economic conditions could potentially, and frequently do, adversely impact the valuation of portfolio holdings.

Future and Past Performance
The past performance of a Startup or its management is not predictive of a Startup’s future results. There can be no assurance that targeted results will be achieved. Loss of principal is possible, and even likely, on any given investment.

Difficulty in Valuing Startup Investments
It is enormously difficult to determine objective values for any Startup. In addition to the difficulty of determining the magnitude of the risks applicable to a given Startup and the likelihood that a given Startup’s business will be a success, there generally will be no readily available market for a Startup’s equity securities, and hence, an Investor’s investments will be difficult to value.

Minority Investments
A significant portion of an Investor’s investments will represent minority stakes in privately held companies. As is the case with minority holdings in general, such minority stakes will have neither the control characteristics of majority stakes nor the valuation premiums accorded majority or controlling stakes. Investors will be reliant on the existing management and board of directors of such companies, which may include representatives of other financial investors with whom the Investor is not affiliated and whose interests may conflict with the interests of the Investor.

Lack of Information for Monitoring and Valuing Startups
The Investor may not be able to obtain all information it would want regarding a particular Startup, on a timely basis or at all. It is possible that the may not be aware on a timely basis of material adverse changes that have occurred with respect to certain of its investments. As a result of these difficulties, as well as other uncertainties, an Investor may not have accurate information about a Startup’s current value.

No Assurance of Additional Capital for Startups
After an Investor has invested in a Startup continued development and marketing of the Startup’s products or services, or administrative, legal, regulatory or other needs, may require that it obtain additional financing. In particular, technology Startups generally have substantial capital needs that are typically funded over several stages of investment. Such additional financing may not be available on favorable terms, or at all.

Absence of Liquidity and Public Markets
An Investor’s investments will generally be private, illiquid holdings. As such, there will be no public markets for the securities held by the Investor and no readily available liquidity mechanism at any particular time for any of the investments.

Tax Risks
There are many tax risks relating to investments in Startups that are difficult to address and are complicated. You should consult your tax advisor for information about the tax consequences, in your jurisdiction, of purchasing equity securities of a Startup.

Withholding and Other Taxes
The structure of any investment in a Startup may not be tax efficient for any particular Investor, and no Startup investment guarantees that any particular tax result will be achieved. Investors should consult their own professional advisors with respect to the tax consequences to them of an investment in a Startup under the laws of the jurisdictions in which the Investors and/or the Startup are liable for taxation.

THE FOREGOING RISKS DO NOT PURPORT TO BE A COMPLETE EXPLANATION OF ALL THE RISKS INVOLVED IN ACQUIRING EQUITY SECURITIES IN A STARTUP ON THE SUB-FOUR PLATFORM. EACH INVESTOR IS URGED TO SEEK ITS OWN INDEPENDENT LEGAL AND TAX ADVICE AND READ THE RELEVANT INVESTMENT DOCUMENTS BEFORE MAKING A DETERMINATION WHETHER TO INVEST IN A STARTUP.

Sub-Four

Early-stage investing is a risky endeavor and many early-stage companies fail. Though we provide you with our own diligence, we cannot give you all the information necessary to make a judgment. For more information on the risks of investing, we’d be happy to speak with you.

Sub-Four Capital, LLC. (“Sub-Four”) provides company information and analysis that have been prepared for the purpose of providing limited confidential information to Sub-Four investors who have expressed an interest in becoming investors in limited partnerships purchasing securities in portfolio companies through Sub-Four. This information does not purport to include all of the information necessary to evaluate an investment in any of the companies presented. Every investor (“Investor”) should be aware that an investment in a single company or multiple companies on the Sub-Four platform (each, a “Startup”) involves a high degree of risk. There can be no assurance that (1) Sub-Four’s investment objectives will be achieved, (2) a Startup will achieve its business plan, or (3) an investor will receive a return on any part of its investment.

Risk Inherent in Startup Investments; an Investor May, and Frequently Does, Lose All of Its Investment

Investments in Startups involve a high degree of risk. Financial and operating risks confronting Startups are significant. While targeted returns should reflect the perceived level of risk in any investment situation, such returns may never be realized and/or may not be adequate to compensate an Investor for risks taken. Loss of an Investor’s entire investment is possible and can easily occur. Moreover, the timing of any return on investment is highly uncertain.

The Startup market is highly competitive and the percentage of companies that survive and prosper is small. Startup investments often experience unexpected problems in the areas of product development, manufacturing, marketing, financing, and general management, among others, which frequently cannot be solved. In addition, Startups may require substantial amounts of financing, which may not be available through institutional private placements, the public markets or otherwise.

Investment in Technologies
The value of an Investor’s interests in Startups may be susceptible to factors affecting the technology industry and/or to greater risk than an investment in a vehicle that invests in a broader range of securities. Some of the many specific risks faced by such Startups include:


  • Rapidly changing technologies;
  • Products or technologies that may quickly become obsolete;
  • Scarcity of management, technical, scientific, research and marketing personnel with appropriate training;
  • The possibility of lawsuits related to patents and intellectual property;
  • Rapidly changing investor sentiments and preferences with regard to technology sector investments (which are generally perceived as risky); and
  • Exposure to government regulation, making these companies susceptible to changes in government policy and delays or failures in securing regulatory approvals.


Changing Economic Conditions
The success of any investment activity is determined to some degree by general economic conditions. The availability, unavailability, or hindered operation of external credit markets, equity markets and other economic systems, which an individual Startup may depend upon to achieve its objectives may have a significant negative impact on a Startup’s operations and profitability. The stability and sustainability of growth in global economies may be impacted by terrorism, acts of war or a variety of other unpredictable events. There can be no assurance that such markets and economic systems will be available or will be available as anticipated or needed for an investment in a Startup to be successful. Changing economic conditions could potentially, and frequently do, adversely impact the valuation of portfolio holdings.

Future and Past Performance
The past performance of a Startup or its management is not predictive of a Startup’s future results. There can be no assurance that targeted results will be achieved. Loss of principal is possible, and even likely, on any given investment.

Difficulty in Valuing Startup Investments
It is enormously difficult to determine objective values for any Startup. In addition to the difficulty of determining the magnitude of the risks applicable to a given Startup and the likelihood that a given Startup’s business will be a success, there generally will be no readily available market for a Startup’s equity securities, and hence, an Investor’s investments will be difficult to value.

Minority Investments
A significant portion of an Investor’s investments will represent minority stakes in privately held companies. As is the case with minority holdings in general, such minority stakes will have neither the control characteristics of majority stakes nor the valuation premiums accorded majority or controlling stakes. Investors will be reliant on the existing management and board of directors of such companies, which may include representatives of other financial investors with whom the Investor is not affiliated and whose interests may conflict with the interests of the Investor.

Lack of Information for Monitoring and Valuing Startups
The Investor may not be able to obtain all information it would want regarding a particular Startup, on a timely basis or at all. It is possible that the may not be aware on a timely basis of material adverse changes that have occurred with respect to certain of its investments. As a result of these difficulties, as well as other uncertainties, an Investor may not have accurate information about a Startup’s current value.

No Assurance of Additional Capital for Startups
After an Investor has invested in a Startup continued development and marketing of the Startup’s products or services, or administrative, legal, regulatory or other needs, may require that it obtain additional financing. In particular, technology Startups generally have substantial capital needs that are typically funded over several stages of investment. Such additional financing may not be available on favorable terms, or at all.

Absence of Liquidity and Public Markets
An Investor’s investments will generally be private, illiquid holdings. As such, there will be no public markets for the securities held by the Investor and no readily available liquidity mechanism at any particular time for any of the investments.

Tax Risks
There are many tax risks relating to investments in Startups that are difficult to address and are complicated. You should consult your tax advisor for information about the tax consequences, in your jurisdiction, of purchasing equity securities of a Startup.

Withholding and Other Taxes
The structure of any investment in a Startup may not be tax efficient for any particular Investor, and no Startup investment guarantees that any particular tax result will be achieved. Investors should consult their own professional advisors with respect to the tax consequences to them of an investment in a Startup under the laws of the jurisdictions in which the Investors and/or the Startup are liable for taxation.

THE FOREGOING RISKS DO NOT PURPORT TO BE A COMPLETE EXPLANATION OF ALL THE RISKS INVOLVED IN ACQUIRING EQUITY SECURITIES IN A STARTUP ON THE SUB-FOUR PLATFORM. EACH INVESTOR IS URGED TO SEEK ITS OWN INDEPENDENT LEGAL AND TAX ADVICE AND READ THE RELEVANT INVESTMENT DOCUMENTS BEFORE MAKING A DETERMINATION WHETHER TO INVEST IN A STARTUP.